Strategist

Need help getting media attention? Planning and promoting your online content? Engaging people through social media? Or coordinating overall communications?

My services:

Let me help you figure out what to say, when to say it, and how to say it to make an impact.

I can develop a variety of different types of communications strategies to meet your needs, such as:

  • Media
  • Social media
  • Web production and/or dissemination
  • Public information
  • Content marketing
  • or all of the above…

The right strategy helps you communicate your message widely, efficiently and effectively. My advice includes:

  • Tips to generate traffic and boost user/client online engagement;
  • Content marketing ideas (including topics for blogs, campaigns, social media posts, etc.);
  • Schedules for content delivery (including where, when and how often to post);
  • Suggestions for recycling content;
  • Key messages to help market your organization (ideal for promotional material, interviews, etc.);
  • Tips for building targeted contact lists or databases;
  • Media plans include guidance on organizing events, placing op-eds or guest blogs, coordinating interviews, etc.

Contact me to arrange a quote, or discuss a potential project.

My experience:

  • With UN-ECLAC, I developed a communications strategy for the Information Society Programme and engaged high-level governmental and private sector stakeholders.
  • With the UN Human Rights Office, I devised a media and communications strategy for a new Regional Office for South America. I also helped forge a regional communications strategy, along with other colleagues. My social media strategy included the creation of, and regular posting to, Facebook, Twitter and YouTube accounts. I also implemented a successful social media campaign, which engaged the general public as well as well-known personalities across the region to record videos identifying themselves as human rights defenders.
  • At UN Women, I focused on producing, positioning and promoting our content online, to maximize impact and visibility. I engaged new audiences through proactive outreach and cross-posting on other portals and community blogs. I also provided strategic editorial and web advice to colleagues in the field. During my time as Web Editor, traffic to our global website more than doubled.

 

I met Jen Ross in Panama City in 2009, where we –Geneva HQ– began working more closely with OHCHR public information colleagues from across Latin America to spearhead a regional communications strategy. Her creativity, drive and dedication stood out from the beginning, along with her command of Spanish, English and Portuguese, and became an invaluable asset for our outreach activities in both traditional and social media. Practical and forward-thinking, Jen played an instrumental role in shaping OHCHR’s coms strategy for South America, and putting it into practice. She was quick to draft and issue effective press releases from her regional office, as well as to translate and share relevant communiqués with colleagues. In addition, Jen contributed human interest stories and videos for global use. She also took part in our global training and strategy session in Geneva, demonstrating her wide set of Coms skills. Jen was always a well-liked and respected team member, completely at ease in OHCHR’s high-pressure and multicultural environment.

—Xabier Celaya, Communications Specialist, UN Office of the High Commissioner for Human Rights (OHCHR)

 

When joining our team in 2007, Jen infused new ideas and direction into our work. She helped us to design, structure, and promote our communications strategy. She also worked on political liaison and built crucial networks throughout Latin America and the Caribbean, some of which still exist and thrive. It was a pleasure working with Jen. She is communicative, friendly, flexible and empathetic, while professional, capable, efficient, driven, extremely dependable, punctual, and reliable.
—Professor Martin Hilbert, Department of Communication, University of California, Davis (former supervisor at UN-ECLAC)