Do you need someone to update your website? Edit or rewrite web content for clarity and impact? Audit your existing website? Create special projects, pages or sites?
My services:
- editing or rewriting web texts for clarity, audience and impact
- posting or uploading content to your website, and producing it attractively
- creating special editorial packages, new pages, or a completely new website
- preparing detailed site audits with strategic advice on how to maximize your reach
In a site audit, I evaluate and suggest ways to improve your website’s:
- layout and/or design
- structure
- navigation
- usability
- ranking and SEO
- formatting
- use of images or other media elements
- text for style and readability
I believe that content and usability are the key drivers of a website’s success. I’d love to help you maximize your website’s potential. Contact me to discuss your needs.
My experience:
I didn’t study computer science, and I am not a web ‘designer’ or ‘developer’. But I have used several content management systems, I know HTML and some CSS and I’ve been posting since 2003.
- I maintained my own professional freelance website as a foreign correspondent from 2003-2007.
- At UN-ECLAC, I posted content to the website using a complex CMS.
- With the UN Human Rights Office, I conceived, structured, worked with student designers, populated and launched a comprehensive multilingual website, with no budget and in just six month’s time.
- At UN Women, I worked with colleagues to come up with the concept, structure and content of the Beijing+20 campaign microsite and helped produce it.
- I posted to the UN Women global website daily and a produced a variety of multi-page editorial packages, which creatively integrate impact stories, infographics and multimedia content.
- In collaboration with two other colleagues, I prepared more than a dozen site audits for UN Women’s regional and national portals.
- During my time as Web Editor, UN Women’s web traffic more than doubled, as did time spent on our pages.
- I built and maintain the website you’re reading now, on WordPress.
An expert web strategist and story-teller, Jen played a lead role in introducing new story types and content formats which contributed to the growth of yearly unique visitors to the global website, and to visitors staying longer. Her excellent results reflect her skill in producing dynamic material rich in visual assets, such as Women and the SDGs, that showcased our work with precision and clarity. We could depend on her for all aspects of production—from research, to drafting, ensuring translation quality, posting content and live webcasts—with absolute efficiency. A thorough professional, in addition to producing new content, she took care to update statistics and other static pages, which others may have overlooked. Friendly, passionate and driven, Jen was a great asset for our team and highly valued by the organization.
—Oisika Chakrabarti, Senior Communications and Media Specialist, Communications and Advocacy Section, UN Women